HARIYANTO, Didik. Buku Ajar Komunikasi Pemasaran. Umsida Press, [S. l.], p. 1–142, 2023. DOI: 10.21070/2023/978-623-464-068-7. Disponível em: https://press.umsida.ac.id/index.php/umsidapress/article/view/978-623-464-068-7. Acesso em: 30 jun. 2025.