Measurement Model For Competitive Advantage Of Product
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Published:
Sep 22, 2021
Keywords:
Measurement, Model For Competitive, Advantage, Product
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Abstract
Praise the presence of Allah SWT for its abundance of grace and grace so that the monograph of COMPETITIVE ADVANTAGE MEASUREMENT has been completed. This monograph is the result of research on measuring the competitive advantage of products both in small and medium enterprises and manufacturing in order to increase product competitiveness in the global market. Thank you to all parties who have helped in the completion of this monograph. We realize that there are still deficiencies in this monograph that criticism and suggestions for the improvement of this book are desirable. Hopefully this book can provide benefits for further research and for all those who need it.
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Ambarwati, R., Saputro, A., & Fathurochman. (2021). Measurement Model For Competitive Advantage Of Product. Umsida Press, 1-46. https://doi.org/10.21070/2020/978-623-7578-81-9
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Buku Ajar
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Authors retain copyright and grant the Umsida Press right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this platform.
References
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C. Darcy, J. Hill, T. McCabe, and P. McGovern, “A consideration of organisational sustainability in the SME context,” Eur. J. Train. Dev., vol. 38, no. 5, pp. 398 414, 2014.
M. Porter, “COMPETITIVE STRATEGY: Technique for Analyzing Industries and Competitors,” New York: City: The Free Press, Simon Schuster Inc, 1980.
H. C. Moon, Y. K. Hur, W. Yin, and C. Helm, “Extending Porter’s generic strategies: from three to eight,” Eur. J Int. Manag., vol. 8, no. 2, p. 205, 201C. Darcy, J. Hill, T. McCabe, and P. McGovern, “A consideration of organisational sustainability in the SME context,” Eur. J. Train. Dev., vol. 38, no. 5, pp. 398–414, 2014.
P. Hongal, “Strategic Management-A Tool for Growth of Micro Small and Medium Enterprises,” Int. J. Innov. Res. Eng. Manag., vol. 1, no. 2, 2014.
P. Kotler and K. L. Keller, Marketing Management, 15th ed. Global Edition, 2016.
R. Ambarwati, D. Z. Hadiwidjojo, A. Sudiro, and F. Fatchur Rohman, “The Role of Multichannel Marketing in Customer Retention and Loyalty,” in Study in Emerald Bank Customer in Indonesia. Asia-Pacific Management and Business, vol. 2, 2014.
R. Ambarwati, “Generating Competitive Priority Strategy,” in Transformer Industry, 2018, pp. 28–35.
T. Wijaya, QUALITY SERVICE MANAGEMENT, Servqual Design, QFD, and Kano: Accompanied by Application Examples in Research Case. Jakarta: PT. INDEKS, 2011.
H. C. Moon, Y. K. Hur, W. Yin, and C. Helm, “Extending Porter’s generic strategies: from three to eight,” Eur. J Int. Manag., vol. 8, no. 2, pp. 205 – 225, 2014.
L. C. Hoe and S. Mansori, “The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry,” Int. J. Ind. Mark., vol. 3, no. 1, pp. 20–35, 2018.
D. Minar and A. Safitri, “Brand Image and Product Quality on Customer Loyalty ( Survey in Cekeran Midun ),” Trikonomika, vol. 16, no. 1, pp. 43–50, 2017.
R. Sharma and M. Kharub, “Attaining competitive positioning through SPC – an experimental investigation from SME,” Meas. Bus. Excell., vol. 18, no. 4, pp. 86–103, 2014.
A. Kaleka and N. A. Morgan, “Which Competitive Advantage(s)? Competitive Advantage– Market Performance Relationships in International Markets,” J. Int. Mark., 2017.
H. Gupta and T. Nanda, “A quantitative analysis of the relationship between drivers of innovativeness and performance of MSMEs,” Int. J. Technol. Policy Manag., vol. 15, no. 2, pp. 128–157, 2015.
A. Kumar Singal and A. Kumar Jain, “Emerging market firms: measuring their success with strategic positioning maps,” J. Bus. Strategy, vol. 35, no. 1, pp. 20–28, 2014.
R. K. Sharma and M. Kharub, “Qualitative and quantitative evaluation of barriers hindering the growth of MSMEs,” Int. J. Bus. Excell., vol. 8, no. 6, pp. 724 747, 2015.23
L. A. Ocampo and E. Estanislao-Clark, “Developing a framework for sustainable manufacturing strategies selection,” DLSU Bus. Econ. Rev., vol. 23, no. 2, pp. 115–131, 2014.
Sudarmiatin and Suharto, “Sustainable Competitive Advantage on SMEs : Bringing Local Product toward Global Market,” J. Bus. Manag., vol. 18, no. 7, pp. 46–53, 2016.
P. E. Petrakis, P. C. Kostis, and D. G. Valsamis, “Innovation and competitiveness: Culture as a long-term strategic instrument during the European Great Recession,” J. Bus. Res., vol. 68, no. 7, pp. 1436–1438, 2015.
R. Ambarwati, “Generating Competitive Priority Strategy in Transformer Industry,” 2018, pp. 28–35.
E. S. Taie, “The effect of intellectual capital management on organizational competitive advantage in Egyptian hospitals,” Int. J. Bus. Soc. Sci., vol. 5, no. 2, pp. 160–167, 2014.
X. Jie, “Research on Green Manufacturing Innovation Based on Resource Environment Protection,” IOP Conf. Ser. Earth Environ. Sci., vol. 94, no. 1, pp. 1–4, 2017.
M. Išoraitė, “The competitive advantages theoretical aspects,” Ecoforum, vol. 7, no. 1, 2018.
E. Asmayadi and S. Hartini, “The Impact of Service Quality and Product Quality towards Customer Loyalty through Emotional and Functional Values in Traditional Markets in Pontianak, Indonesia,” Eur. J. Bus. Manag., vol. 7, no. 5, pp. 128–135, 2015.
M. Kharub and R. Sharma, “Comparative analyses of competitive advantage using Porter diamond model (the case of MSMEs in Himachal Pradesh),” Compet. Rev., vol. 27, no. 2, pp. 132–160, 2017.
L. Sołoducho-Pelc, “Competitive Advantage: The Courage in Formulating Objectives and Expansiveness of a Strategy,” Procedia - Soc. Behav. Sci., vol. 150, pp. 271–280, 2014.
P. Kotler and K. L. Keller, Marketing Management 15th Edition. 2016.
T. Wijaya, Service Quality Management, Servqual Design, QFD, and Kano: Accompanied by Application Examples in the Research Case, 2nd ed. Jakarta: Index, 2018.
K. K. F. Yuen, “A hybrid fuzzy quality function deployment framework using cognitive network process and aggregative grading clustering: An application to cloud software product development,” Neurocomputing, 2014.
T. T. Sousa-Zomer and P. A. C. Miguel, “A QFD-based approach to support sustainable product-service systems conceptual design,” Int. J. Adv. Manuf. Technol., 2017.
S. Yu, Q. Yang, J. Tao, and X. Xu, “Incorporating quality function deployment with modularity for the end-of-life of a product family,” J. Clean. Prod., 2015.
D. Maritan, Practical Manual of Quality Function Deployment. 2014.
J. de F. Cardoso, N. Casarotto Filho, and P. A. Cauchick Miguel, “Application of Quality Function Deployment for the development of an organic product,” Food Qual. Prefer., 2015.
P. Hongal, “Strategic Management-A Tool for Growth of Micro Small and Medium Enterprises [ MSME ],” Int. J. Innov. Res. Eng. Manag., vol. 1, no. 2, 2014.
C. Darcy, J. Hill, T. McCabe, and P. McGovern, “A consideration of organisational sustainability in the SME context,” Eur. J. Train. Dev., vol. 38, no. 5, pp. 398 414, 2014.
M. A. Kaviani and M. Abbasi, “Analysing the operations strategies of manufacturing firms using a hybrid Grey DEA approach - A case of Fars Cement Companies in Iran,” Int. J. Supply Oper. Manag., vol. 1, no. 3, pp. 371–391, 2014. 24
R. Dubey, A. Gunasekaran, and S. Samar Ali, “Exploring the relationship between leadership, operational practices, institutional pressures and environmental performance: A framework for green supply chain,” Int. J. Prod. Econ., vol. 160, pp. 120–132, 2015.
I. D. Paul, G. P. Bhole, and J. R. Chaudhari, “A Review on Green Manufacturing: It’s Important, Methodology and its Application,” Procedia Mater. Sci., vol. 6, pp. 1644 – 1649, 2014.
A. C. Ionica and M. Leba, “QFD Integrated in New Product Development - Biometric Identification System Case Study,” Procedia Econ. Finance, 2015.
S. Zaim, M. Sevkli, H. Camgöz-Akdaǧ, O. F. Demirel, A. Yesim Yayla, and D. Delen, “Use of ANP weighted crisp and fuzzy QFD for product development,”Expert Syst. Appl., 2014.
S. Abdurrahman, Pemerintah Menerapkan Syarat Ketat Dalam Menetapkan Investor Program 35.000 MW. 2015.
L. Fahey, Competitor Analysis: Out Witting, Out Maneuvering, and Out Performing. New York: City: John Wiley & Sons, Inc, 1999.
L. A. Ocampo and E. Estanislao-Clark, “Developing a framework for sustainable manufacturing strategies selection,” DLSU Bus. Econ. Rev., vol. 23, no. 2, pp.115–131, 2014.
S. Yu, Q. Yang, J. Tao, and X. Xu, “Incorporating quality function deployment with modularity for the end-of-life of a product family,” J. Clean. Prod., 2015.
M. Goold, A. Campbell, and M. Alexander, Corporate-Level Strategy: Creating Value in the Multi business Company. New York: John Wiley & Sons, 1994.
F. David, Strategic Management, CONCEPTS AND CASES. New Jersey: 13th Edition, Pearson Education, Inc., Publishing as Prentice Hall, 2011.
R. Solimun, A. A., and S. Handoyo, “Perencanaan dan Pengujian Kuisioner Serta Transformasi Skor Menjadi Skala Berbasis MSI, SRS, dan Rasch Model,” inProgram Studi Statistika Jurusan Matematika, FMIPA, Universitas Brawijaya, Malang, 2017.
C. Darcy, J. Hill, T. McCabe, and P. McGovern, “A consideration of organisational sustainability in the SME context,” Eur. J. Train. Dev., vol. 38, no. 5, pp. 398 414, 2014.
M. Porter, “COMPETITIVE STRATEGY: Technique for Analyzing Industries and Competitors,” New York: City: The Free Press, Simon Schuster Inc, 1980.
H. C. Moon, Y. K. Hur, W. Yin, and C. Helm, “Extending Porter’s generic strategies: from three to eight,” Eur. J Int. Manag., vol. 8, no. 2, p. 205, 201C. Darcy, J. Hill, T. McCabe, and P. McGovern, “A consideration of organisational sustainability in the SME context,” Eur. J. Train. Dev., vol. 38, no. 5, pp. 398–414, 2014.
P. Hongal, “Strategic Management-A Tool for Growth of Micro Small and Medium Enterprises,” Int. J. Innov. Res. Eng. Manag., vol. 1, no. 2, 2014.
P. Kotler and K. L. Keller, Marketing Management, 15th ed. Global Edition, 2016.
R. Ambarwati, D. Z. Hadiwidjojo, A. Sudiro, and F. Fatchur Rohman, “The Role of Multichannel Marketing in Customer Retention and Loyalty,” in Study in Emerald Bank Customer in Indonesia. Asia-Pacific Management and Business, vol. 2, 2014.
R. Ambarwati, “Generating Competitive Priority Strategy,” in Transformer Industry, 2018, pp. 28–35.
T. Wijaya, QUALITY SERVICE MANAGEMENT, Servqual Design, QFD, and Kano: Accompanied by Application Examples in Research Case. Jakarta: PT. INDEKS, 2011.
H. C. Moon, Y. K. Hur, W. Yin, and C. Helm, “Extending Porter’s generic strategies: from three to eight,” Eur. J Int. Manag., vol. 8, no. 2, pp. 205 – 225, 2014.
L. C. Hoe and S. Mansori, “The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry,” Int. J. Ind. Mark., vol. 3, no. 1, pp. 20–35, 2018.
D. Minar and A. Safitri, “Brand Image and Product Quality on Customer Loyalty ( Survey in Cekeran Midun ),” Trikonomika, vol. 16, no. 1, pp. 43–50, 2017.
R. Sharma and M. Kharub, “Attaining competitive positioning through SPC – an experimental investigation from SME,” Meas. Bus. Excell., vol. 18, no. 4, pp. 86–103, 2014.
A. Kaleka and N. A. Morgan, “Which Competitive Advantage(s)? Competitive Advantage– Market Performance Relationships in International Markets,” J. Int. Mark., 2017.
H. Gupta and T. Nanda, “A quantitative analysis of the relationship between drivers of innovativeness and performance of MSMEs,” Int. J. Technol. Policy Manag., vol. 15, no. 2, pp. 128–157, 2015.
A. Kumar Singal and A. Kumar Jain, “Emerging market firms: measuring their success with strategic positioning maps,” J. Bus. Strategy, vol. 35, no. 1, pp. 20–28, 2014.
R. K. Sharma and M. Kharub, “Qualitative and quantitative evaluation of barriers hindering the growth of MSMEs,” Int. J. Bus. Excell., vol. 8, no. 6, pp. 724 747, 2015.23
L. A. Ocampo and E. Estanislao-Clark, “Developing a framework for sustainable manufacturing strategies selection,” DLSU Bus. Econ. Rev., vol. 23, no. 2, pp. 115–131, 2014.
Sudarmiatin and Suharto, “Sustainable Competitive Advantage on SMEs : Bringing Local Product toward Global Market,” J. Bus. Manag., vol. 18, no. 7, pp. 46–53, 2016.
P. E. Petrakis, P. C. Kostis, and D. G. Valsamis, “Innovation and competitiveness: Culture as a long-term strategic instrument during the European Great Recession,” J. Bus. Res., vol. 68, no. 7, pp. 1436–1438, 2015.
R. Ambarwati, “Generating Competitive Priority Strategy in Transformer Industry,” 2018, pp. 28–35.
E. S. Taie, “The effect of intellectual capital management on organizational competitive advantage in Egyptian hospitals,” Int. J. Bus. Soc. Sci., vol. 5, no. 2, pp. 160–167, 2014.
X. Jie, “Research on Green Manufacturing Innovation Based on Resource Environment Protection,” IOP Conf. Ser. Earth Environ. Sci., vol. 94, no. 1, pp. 1–4, 2017.
M. Išoraitė, “The competitive advantages theoretical aspects,” Ecoforum, vol. 7, no. 1, 2018.
E. Asmayadi and S. Hartini, “The Impact of Service Quality and Product Quality towards Customer Loyalty through Emotional and Functional Values in Traditional Markets in Pontianak, Indonesia,” Eur. J. Bus. Manag., vol. 7, no. 5, pp. 128–135, 2015.
M. Kharub and R. Sharma, “Comparative analyses of competitive advantage using Porter diamond model (the case of MSMEs in Himachal Pradesh),” Compet. Rev., vol. 27, no. 2, pp. 132–160, 2017.
L. Sołoducho-Pelc, “Competitive Advantage: The Courage in Formulating Objectives and Expansiveness of a Strategy,” Procedia - Soc. Behav. Sci., vol. 150, pp. 271–280, 2014.
P. Kotler and K. L. Keller, Marketing Management 15th Edition. 2016.
T. Wijaya, Service Quality Management, Servqual Design, QFD, and Kano: Accompanied by Application Examples in the Research Case, 2nd ed. Jakarta: Index, 2018.
K. K. F. Yuen, “A hybrid fuzzy quality function deployment framework using cognitive network process and aggregative grading clustering: An application to cloud software product development,” Neurocomputing, 2014.
T. T. Sousa-Zomer and P. A. C. Miguel, “A QFD-based approach to support sustainable product-service systems conceptual design,” Int. J. Adv. Manuf. Technol., 2017.
S. Yu, Q. Yang, J. Tao, and X. Xu, “Incorporating quality function deployment with modularity for the end-of-life of a product family,” J. Clean. Prod., 2015.
D. Maritan, Practical Manual of Quality Function Deployment. 2014.
J. de F. Cardoso, N. Casarotto Filho, and P. A. Cauchick Miguel, “Application of Quality Function Deployment for the development of an organic product,” Food Qual. Prefer., 2015.
P. Hongal, “Strategic Management-A Tool for Growth of Micro Small and Medium Enterprises [ MSME ],” Int. J. Innov. Res. Eng. Manag., vol. 1, no. 2, 2014.
C. Darcy, J. Hill, T. McCabe, and P. McGovern, “A consideration of organisational sustainability in the SME context,” Eur. J. Train. Dev., vol. 38, no. 5, pp. 398 414, 2014.
M. A. Kaviani and M. Abbasi, “Analysing the operations strategies of manufacturing firms using a hybrid Grey DEA approach - A case of Fars Cement Companies in Iran,” Int. J. Supply Oper. Manag., vol. 1, no. 3, pp. 371–391, 2014. 24
R. Dubey, A. Gunasekaran, and S. Samar Ali, “Exploring the relationship between leadership, operational practices, institutional pressures and environmental performance: A framework for green supply chain,” Int. J. Prod. Econ., vol. 160, pp. 120–132, 2015.
I. D. Paul, G. P. Bhole, and J. R. Chaudhari, “A Review on Green Manufacturing: It’s Important, Methodology and its Application,” Procedia Mater. Sci., vol. 6, pp. 1644 – 1649, 2014.
A. C. Ionica and M. Leba, “QFD Integrated in New Product Development - Biometric Identification System Case Study,” Procedia Econ. Finance, 2015.
S. Zaim, M. Sevkli, H. Camgöz-Akdaǧ, O. F. Demirel, A. Yesim Yayla, and D. Delen, “Use of ANP weighted crisp and fuzzy QFD for product development,”Expert Syst. Appl., 2014.
S. Abdurrahman, Pemerintah Menerapkan Syarat Ketat Dalam Menetapkan Investor Program 35.000 MW. 2015.
L. Fahey, Competitor Analysis: Out Witting, Out Maneuvering, and Out Performing. New York: City: John Wiley & Sons, Inc, 1999.
L. A. Ocampo and E. Estanislao-Clark, “Developing a framework for sustainable manufacturing strategies selection,” DLSU Bus. Econ. Rev., vol. 23, no. 2, pp.115–131, 2014.
S. Yu, Q. Yang, J. Tao, and X. Xu, “Incorporating quality function deployment with modularity for the end-of-life of a product family,” J. Clean. Prod., 2015.
M. Goold, A. Campbell, and M. Alexander, Corporate-Level Strategy: Creating Value in the Multi business Company. New York: John Wiley & Sons, 1994.
F. David, Strategic Management, CONCEPTS AND CASES. New Jersey: 13th Edition, Pearson Education, Inc., Publishing as Prentice Hall, 2011.
R. Solimun, A. A., and S. Handoyo, “Perencanaan dan Pengujian Kuisioner Serta Transformasi Skor Menjadi Skala Berbasis MSI, SRS, dan Rasch Model,” inProgram Studi Statistika Jurusan Matematika, FMIPA, Universitas Brawijaya, Malang, 2017.